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A Valuable but Challenging Market Segment

Software developers wield considerable influence in today’s increasingly tech-focused economy. Marketers who convert devs into advocates for their tool or solution have a lot to gain; however, this segment is notoriously immune to sales tactics, advertisements, and marketing jargon. Breaking through this skepticism takes creativity and persistence.

Take Advantage of Our Experience

DZone has marketed to the dev audience for 20 years – we know what works. In this ebook, you’ll discover tried-and-true tactics for reaching the software developer market, including advice on how to:

  • Leverage your company’s SMEs
  • Execute content- and engagement-focused marketing strategies
  • Become an influencer and thought leader within developer spaces.

Did you know:

There are 21 million developers in the world.
By 2020, there will be 25 million.

Most developers are not decision makers,
but a large percentage are “decision breakers

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